1. Campaign brief normalization
When to use it: When a launch request arrives scattered across chat, voice notes and email.
Inputs: The raw request, your brief template, the campaign goal.
Starting prompt:
Turn this launch request into a campaign brief: [paste]. Fill objective, audience, message, channel and assets. List anything missing as open questions - do not guess. Save as a Google Doc in a Marketing Campaign Brief Workspace folder.Expected output: A complete brief with the unknowns listed as questions for a human.
Boundary: It structures what you give it. Strategy decisions stay with the team.
Ready-made: the Campaign Brief Agent runs this as a standing workflow with gates, $19 one-time.
2. Weekly social calendar build
When to use it: Every Friday, before the weekend gap.
Inputs: Approved campaign inputs, channel list, asset folder.
Starting prompt:
Build next week’s social media calendar from these approved inputs: [paste]. One row per post: date, channel, post draft, asset, owner, approval status. Save as a Google Sheet in a Marketing Social Media Calendar Workspace folder.Expected output: A channel-ready calendar where every post has an owner and an approval status.
Boundary: It drafts and schedules nothing. Publishing stays with you.
Ready-made: the Social Media Calendar Agent runs this as a standing workflow with gates, $19 one-time.
3. Lead capture cleanup
When to use it: The morning after any campaign launch or event.
Inputs: The form export or lead list, your consent field definitions.
Starting prompt:
Process these new campaign leads: [paste/link]. Deduplicate, keep consent status visible per row, and propose a next step per lead. Save as a Google Sheet in a Marketing Lead Capture Workspace folder.Expected output: A deduplicated queue where no lead is worked twice and consent is visible.
Boundary: Nothing without consent moves forward; nothing is emailed automatically.
Ready-made: the Lead Capture Agent runs this as a standing workflow with gates, $19 one-time.
4. Monthly performance report
When to use it: Month-end, when the same report is due again.
Inputs: Approved channel exports, last month’s report for format.
Starting prompt:
Prepare this month’s campaign performance report from these approved exports: [paste/link]. Use the same structure as last month, one row per campaign: spend, result, source, variance, next question. Save as a Google Doc.Expected output: The same report shape every month, every number traced to a source row.
Boundary: It works from approved exports only; it does not log into ad platforms.
Ready-made: the Performance Reporting Agent runs this as a standing workflow with gates, $19 one-time.
5. UTM and tracking audit
When to use it: Quarterly, or when report numbers stop adding up.
Inputs: Your live campaign links or the sheet where you track them.
Starting prompt:
Audit these campaign URLs: [paste]. Check UTM naming against our convention: [paste convention]. List every violation in a table with the broken link and the fixed version.Expected output: A fix-list of tracking links before bad data poisons the next report.
Boundary: It audits and proposes fixes; changing live links is your action.
Ready-made: no agent for this one yet.
6. Content repurposing pass
When to use it: When a strong blog post or webinar deserves more than one life.
Inputs: The source piece, target channels, your voice notes if any.
Starting prompt:
Repurpose this piece: [paste/link]. Produce one LinkedIn post, one X thread and one email blurb. Keep the claims identical to the source - no new statistics. Mark anything you had to compress heavily.Expected output: Three channel versions that stay faithful to the source.
Boundary: It reuses your claims; it must not invent new ones.
Ready-made: no agent for this one yet.
7. Newsletter first draft
When to use it: When the newsletter slot is tomorrow and the doc is blank.
Inputs: This week’s 3-5 inputs (links, notes, announcements), past issue for voice.
Starting prompt:
Draft this week’s newsletter from these inputs: [paste]. Match the voice of this past issue: [paste/link]. 250 words max, one clear CTA at the end. List what you left out.Expected output: A first draft that takes minutes to edit, not hours to write.
Boundary: It drafts; you edit and send.
Ready-made: no agent for this one yet.
8. Competitor snapshot
When to use it: Monthly, before planning.
Inputs: Competitor names or URLs, what you want tracked (pricing, messaging, launches).
Starting prompt:
Build a competitor snapshot for: [paste names]. For each, summarize current homepage messaging, visible pricing and notable recent changes, with the URL and date for every claim. Save as a Google Sheet.Expected output: A dated, source-linked snapshot you can defend in a planning meeting.
Boundary: Public sources only, with links. No speculation presented as fact.
Ready-made: no agent for this one yet.
9. Launch asset checklist
When to use it: The week before any launch.
Inputs: The launch plan, your channel list, past checklist if any.
Starting prompt:
Build a launch asset checklist from this plan: [paste]. One row per asset: name, channel, owner, due date, status. Flag any channel in the plan that has no asset assigned.Expected output: A checklist where missing assets surface before launch day, not on it.
Boundary: It tracks; the team creates.
Ready-made: no agent for this one yet.
10. Campaign retro summary
When to use it: After each campaign ends, while memory is fresh.
Inputs: The campaign brief, the results export, team notes.
Starting prompt:
Summarize this campaign retro: brief [paste], results [paste], notes [paste]. Compare promised vs actual per objective, quote the evidence, and list 3 changes for next time.Expected output: A one-page retro with evidence, not vibes.
Boundary: It reports; what changes next is a team decision.
Ready-made: no agent for this one yet.
Quick comparison
| Workflow | Effort | Cadence | Risk | Ready-made agent |
|---|---|---|---|---|
| 1. Campaign brief normalization | One paste per run | Per event | Draft-first, review before use | Campaign Brief Agent |
| 2. Weekly social calendar build | One paste per run | Weekly | Draft-first, review before use | Social Media Calendar Agent |
| 3. Lead capture cleanup | One paste per run | Per event | Draft-first, review before use | Lead Capture Agent |
| 4. Monthly performance report | One paste per run | Monthly | Draft-first, review before use | Performance Reporting Agent |
| 5. UTM and tracking audit | One paste per run | Quarterly | Draft-first, review before use | none yet |
| 6. Content repurposing pass | One paste per run | Per event | Draft-first, review before use | none yet |
| 7. Newsletter first draft | One paste per run | Per event | Draft-first, review before use | none yet |
| 8. Competitor snapshot | One paste per run | Monthly | Draft-first, review before use | none yet |
| 9. Launch asset checklist | One paste per run | Weekly | Draft-first, review before use | none yet |
| 10. Campaign retro summary | One paste per run | Per event | Draft-first, review before use | none yet |
Free download
Get the Content calendar template (CSV) - the companion file for these workflows, with sample rows filled in.
Platform notes
Instinct is a third-party product (https://instinct.com). We are not affiliated with or endorsed by them. Capabilities and names verified 2026-09-13; re-check before relying on specifics. The prompts above are platform-agnostic - they work in any capable assistant.
Want the job done instead of prompted? Browse the marketing teams agent menu or the AI agents for marketing teams guide.
Questions people ask
Are these Instinct workflows free?
Yes - every item includes a starting prompt you can copy free. Matching $19 standing agents are linked where they exist.
Are you affiliated with Instinct?
No. AI Agent Skills is an independent store; Instinct is named only because these workflows run on it. Facts checked 13 September 2026.
Last updated 13 September 2026 · Reviewed by the AI Agent Skills team.